Food and confectionery
Fine foods, ambient grocery and confectionery for premium retail, hospitality and corporate gifting.
European brands. African markets. One partner responsible for everything in between.
We connect supply markets to high demand markets within the consumer goods and retail industry, through our established networks.
What we are
A European distribution company that takes on the regulatory, logistics and commercial work a brand cannot run from a distance.
What we do
Sourcing, product registration, freight and customs, warehousing, distribution and sell-through reporting, held under a single agreement.
Who we work with
European manufacturers and brand owners entering the region, and the retailers, pharmacies, hotels and travel retail operators who buy from us.
What we move.
Beauty, cosmetics and skincare
Pharmacy and prestige skincare, colour cosmetics and personal care, registered for legitimate sale in each market.
Alcohol, wines and spirits
Champagne, still wine and spirits, moved under controlled conditions into licensed retail, hospitality and travel retail.
466 million
people live in West Africa, and European goods already reach them every day.
United Nations, World Population Prospects
The market does not lack demand. It lacks institutions.
European products arrive, in volume, through four routes. None of them is a relationship the brand can see, price or stand behind.
Carried homeBought abroad by travellers and brought back in luggage.
Unauthorised resaleSourced in third markets and imported without the brand's knowledge.
Social commerceSold by direct message, at whatever price the week allows.
Parallel tradeMoved in bulk and unregistered on arrival, beside its own counterfeit.
The goods already cross the corridor. The question is whether they arrive properly.
How a brand reaches the shelf.
Agree
Terms settled in Europe, in euros, under European law. Distribution mandate or territory licence.
Register
Product registration and regulatory compliance held in each destination market.
Ship
Freight, insurance and customs clearance into the destination port, ambient or temperature controlled.
Distribute
Placement into premium retail, pharmacy, hospitality, travel retail and corporate channels, with sales reported back.
Bring your brand across the corridor.
If West Africa is on your map and you have lacked a counterparty you can contract with, write to us. We answer every serious enquiry.
contact@rivieraalliancepartners.com